The five strategies which is advertising, sales promotion, public relation, personal selling, and direct marketing show effectiveness to encourage the first year students to enroll at
DYCI.
The -populations of -this study are -the selected colleges of Dr. Yanga’s -Colleges, -Inc., which comprises the College of Business Administration, College of Accountancy, and College of Computer Science total of 206, which 190 are respond to our questionnaire.
Conclusions
After computing the projected enrolment values for the next two l’ semesters in the school year 2009-2010 and 2010-2011. The enrolment figures will be increase by 100.69 or 48.88% from the 206 students enroll for the school year 2008-2009 and 54.94 or 17.92% for the 306.69 students enroll for the school year 2009-2010. It is as usual that the marketing campaigns are effective to encourage the prospective students of DYCI to enroll.By computing the projection of enrollees will enroll in the next two semesters, it expected to increase by 100.69 andl55.63 population for the school year 2009-2010 and 2010-2011 respectively.
After computing the chi-square values, the following results were found:
1. Between the advertising strategy of the school and number of students enrolled in CBA, COA, and CCS, the chi-square value is less than the critical value,
(1x2 = 7.49 <p15.51). Therefore, the hypothesis is accepted.
2. Between the sales promotion strategy of the school and number of students enrolled in CBA, COA, and CCS, the chi-square value is less than the critical value, (x2 = 9.13 <pl5.5l). Therefore, the hypothesis is accepted.
3. Between the public relation strategy of the school and number of students enrolled in CBA, COA, and CCS, the chi-square value is less than the critical value, (Zx2 = 3.63 <p1531). Therefore, the hypothesis is accepted.
4. Between the personal selling strategy of the school and number of students enrolled in CBA, COA, and CCS, the chi-square value is more than the critical value, (1x2 = 16.84 <p=15.51). Therefore, the hypothesis is rejected.
5. Between the direct marketing strategy of the school and number of students enrolled in CBA, COA, and CCS, the cu-square value is less than, the critical value, (Zx2 = 9.93 < p15.51). Therefore, the hypothesis is accepted.
Recommendation
1. In advertising, most techniques used are effective. DYCI should implement best strategies to have an advantage to the others. Place the tarpaulin in some areas who are many students are there. Give many brochures before end of the school year to assure that those students will enroll after their graduation.
2. In terms of sales promotion, give many scholarships to those students deserve for that and granting discounts for the students who get a higher grades in their subjects.
3. In public relation, DYCI must áontinue to sponsor to the social activities like what they do in their NSTP subject. Good example for that is feeding program and computer tutorial.4. In personal selling, DYCI should be approachable when the students call through phones. They should site their courses offered and their advantages.
5. In direct marketing, their website must be well-known by putting to the brochures given by the school and the information given in their website must be
updated for the subscriber.