Businesses of different industries always take into consideration their marketing strategies. From businesses that offer either product, services, or both, they will need to develop effective marketing strategies for them to survive in the competition. Marketing strategies are therefore just as important for private schools of the private education industry. Moreover, transfonning a business from a free-falling situation to a gradually rowng organization is a tough job. Dr Yanga’s Colleges Inc. (DYCI) High School is a private school in Bocaue, Bulacan which characterized this transformation. Before 2002, DYCI High School has failing trends of the number of enrollees and a bad reputation of being the ‘school of last resort’. The fact that behind every transformative management is a transformative marketing person, this marketing research paper discusses the marketing strategies of Mr. Michael S. Yanga who took over DYCT High School’s management in 2002. His marketing strategies translated into the transformation of DYCI High School. This research paper is a qualitative case study and the main informant for the semi- structured conversational interview is Mr. Michael S. Yanga. The researchers established rigor and trustworthiness through triangulation, inter-coder reliability, and memberchecking. The researchers analyzed, utilizing Philipp Mayring’s inductive category development as an approach to qualitative content analysis, the content of the interview where they found out the marketing strategies of Mr. Michael S. Yanga to be applicable in the COAT (Conceptualization, Operationalization, Amp flflcation and Transformation) model as proposed by the researchers to be a springboard for school transformation. For conceptualization phase where school programs are being thoughtfully planned for execution, he used customer-centricity, social responsibility, and Blue Ocean. For operationalization phase where school programs are already being implemented, he used positive reinforcement, external communications, and attention to details. For amplification phase where school programs are continuously being improved, he used Kaizen and Magis. During transformation, the outcomes, external communications and further amplification are involved. The marketing strategies mentioned are elaborately discussed and further explained through the help of other data sources online and onDrnt. The researchers formulated the COAT model to explain the school transformation that can be achieved through marketing strategies of Mr. Michael S. Yanga. The transfonnation that happened to the DYCI High School is also further objectified by the documentations that provided objective data. The researchers found out that the number of enrollees are continuously increasing and that there are many national and international competitions where DYCI High School stood out. In 2012, DYCI High School has been awarded by Excellence in Educational Transformation Awards (EETA) as the Most Transformative School. The researchers want the model to be further studied and applied for businesses where different projects (situationally, school programs) and customers (situationally, students) are involved.