I Supermarkets have played a very important role to this day for everyone. The evolution of these stores in recent years is quite persuasive on the combination of supply and service that they offer. Joners Supermarket is a grocery store located at McArthur Highway, Lolomboy, Bocaue, Bulacan and it caters the needs of the people nearby with affordable prices. It has been running now for more than 30 years already and notably. is still surviving with almost no innovations implemented in the store. In line with this, the researchers aimed to know why Joners Supermarket is still surviving amidst the growing number of competition in the area. The researchers utilized a qualitative case study research design to know the reasons behind their success and why they are still surviving. Informants were selected through the convenience sampling method satisfying the set criteria: (1) male or female currently working at Joners Supermarket;
1 (2) people who have worked at Joners Supemarket for more than five years already; and (3) managers and supervisors at Joners Supermarket. The researchers employed a semi- structured questionnaire where they can ask follow-up questions to the informants, the researchers, interviewed six (6) informants as guided by the principle of data saturation. After gathering data, researchers translated the audio into text or transcript. Significant statements were combined to form an emergent theme. To establish accuracy and reliability of research results, grouping, member-checking and content validation were done thereafter. The research results showed four emergent themes that illustrate the reasons why Joners Supermarket is still surviving through the years. These themes include customer centricity, unique brand positioning, and sustainable competitive advantage which represents the strategies and operation that Joners Supermarket have that they used in running the business against its competitors. These show ihy Joners Supermarket has managed to survive up to now. However, the last emergent theme is the loopholes of the store which exhibits the reasons why they are losing customers, includes lack of technological advancement, lack of succession planning and lack of marketing (promotional) strategies. Based on the findings, the researcher concludes that having loyal customers and trustworthy employees are of paramount importance in a business because these would be of aid to its success. As marketing students, this study is very important because it could provide ways on how to solve problems that may be encountered in the field.