A celebrity endorsement is one factor affectmg the purchasing ability of a consumer. Companies use a celebrity in exposing their product or brand because of the influence that consumers might get. Celebrities are famous personalities who are exposed through different forms of advertisement that catches the attention of different buyers. Through the fame that celebrities are disseminating to consumer, they persuade them to purchase a particular product specifically, cosmetics. Relevant to this, this research paper aims to determine the impact of celebrity endorsement on cosmetic pre-purchase evaluation of consumers. To realize this, a descriptive-correlational approach was utilized. A total of 100 respondents who were caught choosing or buying cosmetic products at cosmetic section in the department store of SM Marilao, Bulacan were conveniently selected. The age group ranges from 16 to 35 years old. Through the methods used in gathering data, the total mean and degree of influence of celebrity endorsement is 3.30 which means that celebrity endorsements influence consumers especially for 16-20 years old students. This means that nowadays, those women who are at their young age are nsing cosmetics more. The influence of celebrity endorsement has a marked positive relationship to the likelihood of consumers in purchasing a cosmetic product. The total weighted mean of the likelihood of consumers in purchasing a cosmetic product is 3.29 which literally translates to extreme likelihoodness inteipretation. A marked positive correlation (r=60) was found between the two variables which are the celebrity endorsement and prepurchase evaluation of consumers. The value of Adjusted R Square is 0.36 which indicates that about 36% of factors that consumers purchase a cosmetic product is because of celebrity endorsement. The remaining 64% are the other factors that consumers consider in purchasing a cosmetic product. It turned out that after analysing the data using the critical value of t=1.660 computed at 0.05 level of significance. The null hypothesis is rejected, thus there is a significant relationship between the two variables. Therefore, the influence of celebrity endorsement has a big impact on the likelihoodness of consumers purchasing a cosmetic product. The researchers therefore recommend particularly to cosmetic users who are students, ages 16-20 years old to be more aware on the factors to consider in choosing cosmetic products.