Customers Assessment on the Facilities Offered by Amana Waterpark in Pandi Bulacan in the Year 2013

Type
Thesis
Authors
Dilag ( Ma. Christtalyn M. )
 
Category
 
Publication Year
2013 
Abstract
Customers satisfaction is one of the most important strategic mechanism of best tourist resorts organization. Daily, managers and employees are continously faced with challenges of stablishing and maintaining customers satisfaction. The purpose of this study is to seek and identify measures that can be used hospitality industry for purposes of assessing and evaluationg customers satisfaction abd customer service effectiveness. The results from the research will enable resorts owners, managers and decisions makers to identify the best practice in customers service design, culminating in customer value. The primary objective of this study is to assess customers expectations and perceptions of service quality in Amana Waterpark in Bulacan. This will be used as a basis to investigate the challenges that Amana Waterpark in Bulacan is experiencing pertaining to internal and external customer strategy development and satisfaction. These identified challenges will be used as learning opportunities for improvement in aspects of quality and to establish a usable model for the organization from which strategies can be developed for the effective management customers relations, and to ensure that customer expectations of service quality are met. The researchers will use frequency Distribution of the acquired data the presentation of data in organized manner on appropriate tables. The percentage was computed by the numbers of responses divided by the number of the subject, then the quotient multiplied with one hundred. This method determines the portion of the population responding to specific areas under consideration and the computation if weighted means for measurement of central tendencies. The weighted mean is computed by getting the summation of the product of the frequency and the assigned values divided by the number of values in distribution.The scoring method will be used to rate the customer's level of satisfaction with service attribute into an overall service performance of each resorts. The researcher will recommend an appropriate quality improvement mechanism to measure, analyze and improve processes of the Hospitality indudtry. 
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