Red Ribbon is a popular fast-food chain in the Philippines and in the United States. It offers a wide range of cakes and pastries. It has already established a strong and successful brand image through their products and services that they are offering for their customers over the years. It has also attained their successful brand image through their marketing campaigns and advertising that greatly help them get known and spread familiarity to their customers. Maintaining a good brand image is a challenge for Red Ribbon because they cannot control the perception of the customers towards their company. In line with this, brand image is the customers’ impression of a product and/or service which can affect the loyalty of a customer towards a brand. The life of a brand depends on the customers who continuously repurchase and patronize the brand, in other words, the customers’ loyalty. The brand chosen in this study is Red Ribbon, a famous fast food chain and bakeshop. This study addresses the effect of brand image of Red Ribbon to customer loyalty. For this study to achieve its objective and purpose, the descriptive correlational research design was used to determine the relationship between the independent and dependent variable. The researchers conveniently selected 145 customers who have purchased the product of Red Ribbon in Balagtas and SM Marilao. A self-made instrument was used in this study to collect data and its Cronbach Alpha Coefficient value is 0.81 which implies ‘that the questionnaire is good and acceptable. The descriptive statistics was also used by the researchers. Furthermore, the researchers used the weighted meai, ranking and Pearson Coefficient Correlation. The results gathered from the 145 respondents are as follows: respondents strongly agree that the Brand Image of Red Ribbon in terms of favorability, strength and uniqueness is good and for the level of its Customers loyalty, it acquired a grand mean of 3.78 with an interpretation of “likely”. In line with that, the null hypothesis was rejected because the Pearson Coefficient Correlation is 0.49, which means the variables have a marked positive correlation and the obtained relationship is significant at 0.05 level. (Critical value of T 1.65 <Computed T 6.72). Therefore, there is a sign j/icant relationship between the customer’s perception on Red Ribbon’s brand image and their loyalty. On the basis of this, continuance of the way they operate their company and improving their marketing strategies to help them maintain loyal customer is recommended. 

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