The study sought to produce a comparative analysis of customer satisfaction between St. Martin of Tours Credit and Development Cooperative, Bayanihan Credit Union and San Pedro de AlcantaraKilusang Bayan saPagpapaunlad, Inc. Moreover, the main focus of this study is to determine the gratification of customers in terms of the variables presented in the paper.The respondents’ profile gender, civil status, educational attainment and occupation. The variables of customer satisfaction include harmonious environment programs and benefits, fast and easy transaction, location and products and services.
The respondents of the study are the customers of the three cooperatives. Out of the 30 respondents, 10 of them came from St. Martin of Tours Credit and Development Cooperative, I Ocame from Bayanihan Credit Union and the last 10 came from San Pedro de AlcantaraKilusang Bayan saPagpapaunlad, Inc.Questionnaires through surveys and personal interviews were used to gather data and information essential in the study. The data gathered ere tabulated and treated using frequency, percentage and analysis of variance (ANOVA) through SPSS.
The researchers hypothesized that (1) there is no significant relationship between the profile of the respondents and their customer satisfaction in the three cooperatives and (2) there is no significant difference in the level of customer satisfaction in terrfls of the variables presented in the statement of the problem among St. Martin of Tours Credit and Development, Bayanihan Credit Union and San Pedro de AlcantaraKilusang Bayan saPagpapaunlad Inc.
The following are the findings of the study. Out of 10 respondents in SMTC DC, 6 or
60% were male and 4 or 40% were female. in terms of civil status, i or 10% were single and 9 or
90% were married. In terms of educational attainment, 3 or 30% reached the College Level and 7
or 70% are College Graduate. In terms of occupation, 5 or 50% were Employee! tracking file, 1
or 10% were Managerial and 4 or 40% were owner while in BCU, 5 or 50% were male and 5 or
50% were female. In terms of civil status, 1 or 10% were single, 7 or 70% were married and 2 or
20% were divorced. In terms of educational attainment, 3 or 30% are High School Graduate, 1 or 1 00/o have reached College Level and 6 or 60% are College Graduate. . In terms of occupation, 7 or 70% were Employee (Regular/Contractual), and 3 or 30% were Managerial.
Moreover, SPAKBPI, 5 or 50% were male and 5 or 50% were female. In terms of civil status, 1 or 10% were single, 8 or 80% were married and I or 10% were separated. In terms of educational attainment, 1 or 10% are Elementary Graduate, 3 or 30% were High School Graduate and 6 or 60% were College Graduate. In terms of occupation, 7 or 70% were Employee Regular/Contractual), 1 or 10% was Managerial and I or 10% were owner.
Base on the findings, the subsequent conclusions were drawn. St. Martin of Tours Credit and Development Cooperative gained the highest customer satisfaction in terms of Harmonious environment, Programs and benefits, Fast and easy transaction, Location and Products and services.There is a significant difference in the level of customer satisfaction in terms of the variables among St. Martin of Tours Credit and Development Cooperative, BayanihanCrdit Union and San Pedro de AlcantaraKilusang Bayan saPagpapaunlad Inc. -
The group determines that to attain the very purpose of the company, the development of all the variables must highly be regarded since the response of the employees are significant or correlated to each and every variable. A good rewards management system, a better organizational structure can’t be implemented if the leadership prowess is ineffective and the helpful mechanism is not recognized. Every part of the social system must play vital roles towards the achievement of effective and efficient purposes through strong relationship structure and ability to uphold an excellent resistance in attitude towards change.