Dude's Point A Project Feasibility Study

Type
Thesis
Category
CHMT  [ Browse Items ]
Abstract
The foos stablishment has a huge part in terms of rivalry compare to other business. Four the reason that food is one of the basic needs of man. The rivalry was really tight so the establishment must offer something unusal that will serve as an advantage to the opponents and will provide outanding service to the guest, the taste of the food and quality of the food and reasonble price that can attract a customer.
Dude's point is an original business that will provide needs and wants of the customer that desires relaxation.
The idea of dudes point circles about numerous important words; cubicle type cafe, exceptional service, customer value, for group of friends and food quality.
Dude's point will be a past service cafe, that located in the heart of malolos city serving breakfast, lunch and dinner. Dude's point will be recognized for both the excellence of foods at reasonable price, unique service and oustanding service.
Since our target market is student this will be ideal for as to build an establishment near school, university, colleges. A unique dining area that will be provided to accommodate anyone from a single student, to a group friends.
The need for such excellence establishment is well documented in an extensive study by the proponent. The proponent used the persuasive moralities that can help arrange food establishment and advance its chances of ensuing such as appropriate funding, perfect location, target market, sales strategies, marketing and project durability. Using these principles, the proponent came up with ppthe project goal which is to tolerate the customer satisfaction and maintain active professional with verified quality and the mandatory expertise.
Furthermore, the proponent conducted a survey and decided to emphasis its eztablishment, product offerings because of the large demand for a cafe in malolos city. Students regularly take their lunch meals at the nearest food establishment, look to a place for relation and place to han out with their friends exixting in their location. Also, employees are very specific with the food that their purchase and the quality of service that an establishment offered. Based on the research cinducted by the proponents, students and employees prefer to eat at a relax cubicle type of cafe for their free time. The proponents have decided that the students and employees will be the targeted market segments in order to have high sales and earn good income. The location is open for all kind of investment. Likewise, the proponets have noticed that after the survey it shows there is a large demand for cafe in exixting location. With this, the proponents are influenced that the location is suitables for the establishment of the business.
The business will offer variety of american foods and also offer a unique service, theme of a cafe to capture the students and employees that looking for an establish for food and relaxation. Besides, the proponents found out that most of the people in thelocation are open to eat and stay in this new cafe, and almost half of the respondents are willing to pay per hour per a stay. 
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